Email Marketing is an application which allows to of set up an effective email marketing campaign. By using this application, you may send advertising messages or commercial offers through e-mail to all end-users registered to a WiFi Area who accepted to receive marketing communications from the service provider during their autonomous registration.

The application allows you to choose among a set of graphical layouts and add text and images depending to your needs.

More information about this application can be find here in our Cloud4Wi YouTube channel.

Control Panel management

By clicking the Manage button it is possible to create a new email marketing campaign or perform operations for an existing one.

In order to use this application it is required to configure a source email address, that will figure as the sender of the message. This can be done by configuring SMTP settings, by clicking the  button in the page content, above the list of available campaigns.

For the SMTP server it is required to specify:

• SMTP host
• SMTP port
• whether authentication is required or not.

If the authentication is required, it is necessary to specify the following information:

• Email: it is the username for SMTP authentication.
• Password: it is the password for SMTP authentication.
• Type of encrypted connection: this indicates whether you intend to encrypt the message, or not. You can select:
• None (no encryption)
• SSL
• TLS

By entering the email address in the appropriate field at the bottom of the window and clicking the Send test button, it is possible to send a test message in order to verify whether the SMTP settings are correct or not.

Once SMTP settings are configured it is possible to create a new marketing campaign, or edit or cancel an existing one.

By clicking the Users list button, it is possible to display the list of end-users who currently are receiving marketing communications.

If the application is used at Tenant level, these recipients are all end-users registered to all WiFi Areas belonging to the Tenant, who accepted to receive marketing communications from the service provider during their autonomous registration. If the application is used at WiFi Area level these recipients are all end-users registered to the single WiFi Area, who accepted to receive marketing communications from the service provider during their autonomous registration.

In order to create a new marketing campaign it is necessary to click the Create button.

After that, it is required to follow a guided procedure prompting all necessary data to create a complete email marketing campaign. This procedure consists of five steps:

• Create a campaign
• Template selection
• Add content
• Report
• Send

In the Create a campaign step, it is necessary to provide the following information:

• Campaign name: this is the unique name for your marketing campaign.
• Email subject: this is the subject for the message containing your marketing campaign.
• Sender name: this is sender name displayed in the message containing your marketing campaign.
• Reply to this email address: this is the reply-to email address set in the message (the default reply address appearing in main e-mail clients after have clicked Reply for the single email message). Please note that the marketing campaign will be sent also to this email address.

In the Template selection step, it is necessary to choose the graphical email template between those available. Each template is characterized by a different number and arrangement of text and image boxes.

In the Add content step, it is possible to fill in text boxes and upload images into image boxes, for the template previously chosen.
Please note that each image box has a specific size (width and height) that is displayed in the page. If an image with a different size is uploaded, this will be resized to the size indicated.

In the Report step it is possible to preview the marketing campaign that you are going to create, and check how many end-users would receive it taking into account the current conditions.

By clicking the Back button, it is possible to come back to the previous steps.
By clicking the Save button, the marketing campaign will be saved into the system.

In the Send step you can perform the following actions:

• Back to the campaign list: by clicking this button you can go back to the application main screen without sending any email.
• Send immediately: by clicking this button you can immediately send the email to all end-users who are currently registered to the chosen WiFi Area and accepted the marketing clause.
• Send test: in this way you can send the message to your email address, in order to preview the message and verify whether its content is correct or not.

It is possible to edit or delete an existing marketing campaign in the list of active campaigns, by selecting the Edit or Delete action for each displayed marketing campaign.

These actions can be performed by the Tenant and, if the Management is Differentiated and the Responsibility is assigned to the WiFi Area, also by the WiFi Area Owner.

Who will receive my message?

As already said, it is possible to display recipients by clicking the Users list button in the main page of the application. These users are those who registered to a WiFi Area accepting to receive marketing communications from the service provider.
In addition, the message will be sent to the email address specified in the campaign as Reply to this email address field.

Settings

The settings available for this application are:

• Management
• Responsibility